No longer content to sightsee from the bus, more and more Chinese tourists are taking control of their itinerary and renting cars at their destination.
Independent Chinese travelers reserving their trips through an online portal are on the rise, and the strategies for attracting them are different from those who book through tour groups or travel age...
To attract independent Chinese travelers visiting family and friends, brands need to adopt several key strategies.
Join Jing Daily and China Luxury Advisors on September 10 to find out the details on what China's new tourism law means for retailers, attractions, and hotels.
According to columnist Renee Hartmann, the rapidly growing mobile communication service is not only useful for connecting with Chinese consumers at home, but also abroad.
As the Chinese travel market evolves, this year's summer Chinese tourists are travelling more often and more independently.
According to columnist Renee Hartmann, there are several ways in which luxury brands can maximize their digital marketing potential.
Among watchers of global luxury industries, few issues are more hotly debated today than China’s ongoing crackdown on corruption and the corresponding effects on purveyors of luxury goods. Columnist...