From Follower To Member: The New Chinese Revolution In CRM And Mobile Marketing
In Western countries, online traffic is moving from Web and PC’s to mobile while, in Asia, consumer and tech entrepreneurs have leapfrogged directly into mobile, creating popular apps like WeChat, L...
2013 Outlook: Premium Brands In China Can’t Ignore WeChat
For premium brands, mobile is now the key to reaching China's tech-savvy, young consumer: not only to boost CRM and brand awareness and develop O2O strategies, but also to create tailor-made marketing...
China’s Online Music Market Is Moving…Say It Loud!
More than ever before, in the next year we are going to see important developments in the China online music market.
Luxury Brand Image In China: Avoiding The Risk Of Trivialization
The luxury business in China is facing a natural evolution. Conspicuous logos are no longer a must for social recognition, at least in top-tier cities like Beijing and Shanghai. Meanwhile, for major b...
















