Search Results for: localization
Galeries Lafayette puts its focus on localization as it collaborates for the first time ever with a Chinese designer.
In Western countries, online traffic is moving from Web and PC’s to mobile while, in Asia, consumer and tech entrepreneurs have leapfrogged directly into mobile, creating popular apps like WeChat, Line, and Kakao Talk.
Despite the proven purchasing power and attractive spending patterns of traveling Chinese consumers, brands dramatically underinvest in this global customer segment in their home markets.
From pop-up stores to mini-movies, limited edition items to flagship decor, luxury brands went out of their way to cater to Chinese consumers at home and tourists abroad in celebration of the year of the snake.
A roundup of recent luxury boutique openings in the mainland China market, where brands are expected to continue modest expansion to chase the emerging Chinese middle class while seeking to maintain exclusivity.
Global luxury brands have been working overtime to think of ways to appeal to and take advantage of an influx of mainland Chinese tourist-shoppers, a group that has, according to a recent KPMG report, shown it is “able -- and willing -- to pay more.”
A roundup of recent brand news, from Bulgari's snakes descending on Beijing to a special Goyard craftsmanship event in Shanghai, and Coach getting interactive on WeChat.