In Western countries, online traffic is moving from Web and PC’s to mobile while, in Asia, consumer and tech entrepreneurs have leapfrogged directly into mobile, creating popular apps like WeChat, Line, and Kakao Talk.

Despite the proven purchasing power and attractive spending patterns of traveling Chinese consumers, brands dramatically underinvest in this global customer segment in their home markets.

Having opened Xishuangbanna's first five-star resort, Anantara appears to be angling to gain a foothold in an eco-destination increasingly popular with China's wealthy urban dwellers.

From pop-up stores to mini-movies, limited edition items to flagship decor, luxury brands went out of their way to cater to Chinese consumers at home and tourists abroad in celebration of the year of the snake.

A roundup of recent luxury boutique openings in the mainland China market, where brands are expected to continue modest expansion to chase the emerging Chinese middle class while seeking to maintain exclusivity.

Global luxury brands have been working overtime to think of ways to appeal to and take advantage of an influx of mainland Chinese tourist-shoppers, a group that has, according to a recent KPMG report, shown it is “able -- and willing -- to pay more.”

A roundup of recent brand news, from Bulgari's snakes descending on Beijing to a special Goyard craftsmanship event in Shanghai, and Coach getting interactive on WeChat.

Having closed for renovations last month, this week Bulgari opened the doors of its all-new Plaza 66 flagship in Shanghai with a blowout attended by a bevy of local celebrities and featuring a distinctly serpentine theme.

As the holiday season and Chinese New Year approach, brands are getting more creative with gifting ideas for Chinese shoppers.

In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of November 26-30.