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A decline in Swiss watch exports to China should be seen as a "normalization rather than a slump," says Credit Suisse.
A new Harrods online-to-offline campaign is likely to benefit from London's rapidly growing number of Chinese visitors.
E-commerce strategy, mobile marketing, and the power of KOLs will all be on the agenda for the fourth edition of China Connect, which has just been scheduled for March 6-7.
In an innovative use of the O2O marketing model, a China campaign by Martell Noblige Cognac used a famous photographer and an offline marketing platform to attract engaged followers on WeChat.
The world's largest Chinese-language film awards show is happening this Saturday, and luxury brands such as Piaget have taken advantage of the event's marketing potential.
A new survey of Chinese travelers reveals that many of their mid- and post-voyage social media habits are highly unique among tourists from the Asia-Pacific region.
Although most attention was focused on Tmall for Singles' Day, its major competitor also brought in successful sales numbers.
A new report by A.T. Kearney ranks China as the top country for e-commerce opportunity, and luxury is poised to benefit from rising incomes and improved infrastructure.