A population of well over 1.3 billion, one of the world's fastest-growing luxury markets, and a well-publicized "myopia epidemic": for high-end eyewear brands and designers, China looks like a slam dunk.

From Front Row to Alter, Le Lutin to THE VILLA, The Olive Shoppe to Dong Liang, Triple-Major to B.Y., in recent years Shanghai has become the epicenter of China's growing independent multi-brand boutique scene.

Currently with six boutiques in Greater China, iconic French footwear label Christian Louboutin is jumping feet-first, no pun intended, into the world of Chinese social media with the launch of official Sina Weibo, Youku, and Tudou accounts.

A little over a year after the Dallas-based luxury retailer Neiman Marcus announced its entrance to the China market, the company took its online marketing efforts offline this past weekend in Shanghai.

In Western countries, online traffic is moving from Web and PC’s to mobile while, in Asia, consumer and tech entrepreneurs have leapfrogged directly into mobile, creating popular apps like WeChat, Line, and Kakao Talk.

A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 24, 2013, featuring Coach, IWC Schaffhausen, TAG Heuer, and Lane Crawford.

This week, a photo of China's new first lady wearing a dark trench coat and toting a leather handbag went viral on Sina Weibo, as users speculated on the brand of the bag.

Despite the explosive growth of China's digital space and e-commerce market, most Fashion brands remain slow to adapt to the changing tides of Chinese luxury consumption.

Luxury car brands are taking their China efforts to the next level to tap rising incomes among the country's digitally savvy 20- and 30-somethings.

A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 17, 2013, featuring Alexander Wang, Louis Vuitton, and Moët & Chandon.