3.1 Phillip Lim Launches First Hong Kong Location

Lim’s New Harbour City Store Is Sixth Worldwide

Following the grand opening of his Singapore boutique, recently American designer Phillip Lim debuted his first standalone boutique in Hong Kong, a 800-square-foot space at Harbour City. Lim’s sixth store worldwide, the new location features clean lines and a stark minimalistic interior designed by Leong Leong Architecture. In addition to Lim’s latest collection, the store carries footwear, bags, sunglasses and belts.

Though not his first appearance in Hong Kong — Lim’s “4 x 3.1″ project for Lane Crawford made its debut in the city back in October 2010, and Lane Crawford has maintained a 3.1 Phillip Lim “Shop in Shop” for some time — the new location is an important step for Lim to (presumably) extend his brand within Hong Kong and function as a launchpad to a potential mainland China expansion. Though carried by Lane Crawford in Beijing, 3.1 Phillip Lim is still a rare commodity for brand-hungry Mainlanders.

3.1 Phillip Lim Hong Kong
Shop G310-311, Gateway Arcade
Harbour City, Tsim Sha Tsui
Tel: 2113 0311

Tweet

Follow @JingDaily